Are you looking to join a Global Tech leader?

Then we have an exciting opportunity for you!

About Us:

Broadsign is a growing software company with a mission to make buying, selling, and delivering out-of-home media easier than ever. Our software is operated by some of the most successful out-of-home businesses and powers impactful, compelling campaigns seen across the world. Come light up the world as a Product Marketing Manager.

Position Summary:

Broadsign is looking for a Product Marketing Manager to impact how media owners, partners, agencies, and media buyers experience and perceive our offerings. The successful candidate will lead go to market efforts to drive awareness and adoption of Broadsign's products and services, including positioning and messaging, product launches, and other initiatives that push our brand and business forward.

The ideal candidate has a strong understanding of SaaS-based solutions and/or the ad tech industry as well as product marketing best practices. You have a passion for technology, understanding competitive offerings and marketing, and you have a demonstrated ability to grasp and distill technical concepts into concise benefits prospective customers value.

Working closely with the Product Management, Sales and your fellow marketers, you are at home in a rapidly growing environment that demands a combination of technical product knowledge, exceptional writing skills, and the ability to interface at multiple levels and across multiple functions in the organization.

About the role :

• Craft product messages. Write product positioning and messaging for Broadsign's various products and services informed by user research, market insights, and product understanding
• Own your product launches. Create awareness and drive adoption of Broadsign's solutions through content, events, PR, webinars, videos and presentations. Create and/or work closely with Product, Content Marketing, and Demand Gen teams to develop, evangelize, and execute launch plans that hit company goals
• Develop marketing & sales collateral. Help translate new feature releases and product updates into meaningful sales and marketing collateral, including web content, PR, presentations, and customer communications.
• Be a product expert. Create product content and communications to educate prospects and customers on new product capabilities and best practices. Ensure that marketing content and messages are technically accurate.
• Pro-actively contribute to demand generation and content marketing plans to drive awareness and adoption on an ongoing basis and ensure that marketing programs are aligned to defined value propositions.
• Partner co-marketing. Work closely with our external partners to develop joint plans to increase Broadsign's exposure to new markets, verticals, and prospects; manage/execute programs as appropriate.
• User research and validation. Talk regularly to users, prospects and sales managers to inform your work (content, messaging, positioning etc).

What you need to be successful in this role

• 5+ years of hands-on tech product marketing experience with SaaS, enterprise, or an advertising/marketing technology product
• Demonstrated ability to craft customer-facing messaging and positioning for technology solutions
• Experience in creating a variety of sales tools that support revenue generation
• Ability to effectively communicate and present information to a wide range of audiences
• Marketing , Communication or other applicable degree
• Highly-organized team player with the ability to juggle multiple priorities simultaneously

What we offer:

• A fun and dynamic work environment with plenty of opportunities to evolve and stay challenged
• 3-week vacation package + paid time-off during the holiday season between Christmas and New years
• Virtual healthcare platform accessible to all employees
• Health & wellness program: 500$ annually towards health, fitness or wellness expenses
• Health, Dental, Vision, and travel insurance from day one!
• 2 personal and 3 sick days
• Parental leave top-off
• 2 volunteer days per year
• Ongoing opportunities for professional development and educational assistance
• Additional benefits available