Senior Manager Category Commercialization Canada Stills Job at The Coca-Cola Company
Our vision is loved brands, done sustainably, for a better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design and marketing. As the Senior Manager of Cat Com for Canada, you will serve as the major intersection (lead) in the organization between category/brand teams and ops teams, work with field and franchise teams to communicate initiatives to bottler and customer teams. The role also acts as the primary source of feedback to the brand/category from customers, channels and geographic teams in addition to managing any issues requiring alignment across large store, small store, and FSOP; supporting commercial in delivery of category plans across channels. They will role will also develop category-specific multi-year commercial plans for implementation across channels, customers, and bottlers.
This role reports to the Director Category Commercial Strategy and Operations for IEW, NRS and Tea but align to and with the Commercial Director for Canada.
What You’ll Do for Us
Act as the major intersection (lead) in the organization between category/brand teams and Commercial & Operating teams & works with respective field organizations to communicate initiatives to the bottler and customer teams
Interface with broader commercial team as required to manage any issues requiring alignment, supporting delivery of category/brand plans across channels. Has ability to take a cross-channel view to ensure coherency / consistency
Collaborate with the broader commercial team and commercial operations teams to ensure the application of key category plans into channel commercial plans and PicOS
Work across functions to build operating guidance and plans on how to best commercialize and scale innovation and programs.
Be the system SME on assigned innovation and program initiatives as the voice of the brand on center out plans.
Interface and align with supply chain and PMO on projects as they are assigned resources at Gate 2 in stages and gates.
Track, monitor, report and provide thought leadership and course correction on gaps to innovation and program objectives.
Develop and deploy the category order of entry, brand flow, segmentation, and alignment across teams to define how brands come to market for assigned brands/initiatives.
Be the voice of the assigned initiatives in system routines.
Work with marketing PMO and be the commercial voice and lead on all programs that include packaging and be the voice of the programs to the system.
Minimum Qualifications & Requirements
Bachelor’s Degree; MBA or other Graduate Degree a plus
5-10 Years of experience, preferably in the consumer goods/beverages industry
Leadership and experience working across multiple channels – e.g., large store, small store, and Foodservice/On Premise channels
Brand/category management experience
Proven track record of ability to not only embrace change, but to drive it
Collaborating with brand/category teams and other key internal/external stakeholders; effective in influencing wide variety of stakeholders
Effectively communicates & builds relationships at all organizational levels; communicates long-term vision and shorter-term opportunities through clear & simple messages.
Preferred
10-15 Years of experience, preferably in the consumer goods/beverages industry
General management experience
Customer/Sales management experience
What We Can Do for You
Brand Reputation: We lead the beverage industry, with a portfolio featuring over 500 brands worldwide.
Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
Coca-Cola Limited is committed to creating a diverse and inclusive workforce. We have a number of programs and policies in place to support this goal. If you require a disability-related accommodation in order to participate in the recruitment process, please contact our HR Shared Service team by calling 1-877-677-6774. Coca-Cola Limited will consult with all applicants with a disability who request accommodation during the recruitment process to ensure that the accommodation provided takes into account the applicants individual accessibility needs.
Skills:
Media Planning; Leadership; Influencing; Promotional Strategies; Price Management; Marketing Campaigns; Financial Planning; Category Management; Integrated Marketing; Sales Analysis; Marketing Strategies; Product Roadmapping; User Experience Analysis; Competitive Market Analysis; Search Engine Optimization (SEO); Microsoft Office; Communication; People Management; Influence; Digital Marketing; Search Engine Marketing (SEM); Teamwork; Brand Management; Key Performance Indicators (KPIs); Financial Forecasting
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
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