Role Description As the Growth Marketing Manager, you will play a critical role in the driving growth for a new Dropbox product.
Working at the intersection of Marketing and Product, you will optimize each stage of the funnel and help drive acquisition, retention, and monetization initiatives to grow the business.
From developing best-in-class growth programs, to leveraging influencers and community, to scaling the product internationally, you will work on a wide breadth of projects that balance sustainable business growth with what s best for our users.
This role is ideal for a creative, data-driven marketer who s passionate about leveraging marketing and product strategies to drive outsized impact with a highly collaborative team.
Responsibilities Help build and execute growth strategy for the Dropbox s new product to achieve acquisition, activation/engagement/retention, and monetization goals Develop onboarding & activation, monetization, and retention/churn prevention programs, including affiliate and referral programs, and in-product experiences in partnership with Product, Growth, and Marketing teams Drive international growth by working closely with regional teams to develop culturally-relevant, local experiences Partner with Influencer team to source, develop, and leverage customer advocates and encourage virality and build community as a channel to drive organic growth Identify new product and growth opportunities to acquire, monetize, and retain users, leveraging user insights, product data, market trends, and growth best practices Partner with Product, Design, Engineering, Data Science, Growth, Content Design, and Marketing to build experiments, product experiences, and campaigns that improve the funnel and drive growth globally Test and learn across the funnel, driving experimentation and optimization across programs, campaigns, and in-product experiences Requirements 5+ years of growth experience across international expansion, paid media, and organic growth vehicles (referral, affiliate, influencer, community) Must have international expansion experience.
Ideally in APAC and/or EMEA markets. Excellent communication and collaboration skills with experience influencing and working cross-functionally with Product Management, Design, Engineering, Data Science, Content Design, Lifecycle Marketing, Paid Media, and Web Marketing Exceptional analytical and quantitative skills, with a natural creativity and curiosity to measure, test, learn, and iterate in order to get the best results possible Experience using quantitative and qualitative insights and data to inform growth strategy, prioritization, and roadmap development Strong written and verbal communication skills with ability to develop consumer-facing messaging and positioning Bachelor s degree or equivalent work experience


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