Digital Marketing Specialist Job at OSIM
OSIM is a global leader in branded healthy lifestyle products and has over 44 years of experience with an uncompromising dedication in developing innovative and reliable healthy lifestyle products.
2023 is a milestone for OSIM and it will be an exciting journey that will require candidates that will fit the company's ambitious culture. If you would like an opportunity where you will be proud to call it a Career. OSIM North America would like to hear from you!
As a contributing member of the OSIM marketing team, the main responsibility of the position is to manage our SEO/SEM strategy and initiatives based on business growth, key performance metrics, and digital marketing needs for OSIM North America (USA/CA) and Oceania (AU/NZ).
Responsibilities and Duties
- Develop optimization strategies that increase the company's organic SERP rankings and digital visibility
- Actualize link building strategies and oversee backlinks to build online expert authority
- Create, implement and continuously optimize Google Adwords campaigns to drive continued growth in a high-performing marketing channel
- Ensure accurate conversion tracking and attribution
- Conduct monthly SEO (technical, on-page, off-page etc.) and SERP audit with analysis and identify actions for optimizing improvements
- Work closely with marketing and sales team to improve site performance and conversions
- Develop, manage and optimize Shopify E-Commerce Platform with growth strategy to drive demand and generate revenue
- Manage brand image, product listings, E-Commerce inventory and other digital marketing related presence
- Constantly generating blog posts with images/articles in English for SEO purpose and educate the market with massage benefits and healthy lifestyle
- Conduct ongoing, detailed competitive analysis and produce documentation regarding competitors’ strengths and weaknesses with regards to their performance marketing efforts
- Research and implementation of new web and search marketing initiatives.
Qualifications and Skills
- Experience with digital marketing and online campaign management
- 2+ years of experience in SEO/SEM and Google tools such as AdWords, Analytics, Search Console, Merchant Center, Tag Manager, Keyword Planner, Trends and others
- 2+ years of experience in Shopify page building, optimization and E-Commerce management
- Knowledge in re-marketing and conversion
- Clear and current understanding of inbound marketing fundamentals: SEO/outreach, content marketing, analytics, social media, and community building
- Strong written communication skills in English
- Experience with graphic design and Adobe software is an asset
- Impeccable attention to detail
- Ability to multitask, prioritize and manage time efficiently
- Ability to be productive while working independently
Benefits:
- A comprehensive extended health benefits package (after a 3 month probationary period)
- Employee discounts on our popular products
- Casual and open work environment
- Team building Activities
- On-site Parking
- 4% Vacation pay
- Opportunity for career growth
Job Type: Full-time
Salary: $50,000.00-$60,000.00 per year
Benefits:
- Casual dress
- Company events
- Dental care
- Discounted or free food
- Extended health care
- On-site parking
- Paid time off
- Store discount
- Vision care
Flexible Language Requirement:
- French not required
Schedule:
- Monday to Friday
Experience:
- Shopify: 2 years (preferred)
- SEO: 2 years (required)
- Digital marketing: 2 years (required)
Work Location: One location
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